Olay Expands Retinol Collection with Night Repairing Lotion

Olay is expanding its award-winning retinoid collection with the launch of its new Regenerist Retinol24 Starter Night Repairing Lotion.

The mild-potency retinol formula is designed specifically for first-time retinol users and those with sensitive skin.

“We created Olay Retinol24, because we heard from people they want the benefit of a retinol without any tradeoffs,” said Carolina Rogoll, SVP, NA Skincare and Olay. “Only Olay’s Dermatologist recommended formula combines a unique blend of retinol potency and hydration that cares for skin while delivering powerful results. We brought that same approach to Retinol24 Starter Night Repairing Lotion, creating a product specifically for consumers who are new to retinol and looking for a place to start.”

Redefining the Gold Standard

While retinol is widely recognized as a gold-standard anti-aging ingredient, with proven benefits for fine lines, uneven texture and dullness, Olay found that nearly four in 10 consumers avoid retinol because they are concerned about irritation; 70% report having sensitive skin. Officials developed Retinol24 Starter Night Repairing Lotion to help close that gap, giving more consumers a way to experience the benefits of retinol comfortably.

The lightweight, fragrance-free lotion layers easily into an existing routine, delivering visible skin renewal without a heavy feel or greasy residue. Its formula pairs Olay’s Pro-Retinol with Triple Collagen Peptide, a blend of three peptides that helps reinforce cellular bonds and support natural collagen production, to deliver dual-action wrinkle repair, while soothing aloe provides lasting hydration.

“Pro-Retinol, a stable blend of retinol and retinyl propionate, is at the heart of Olay’s Retinol24 collection,” said Dr. Rolanda Wilkerson, principal scientist at Olay. “We thoughtfully engineered it to have a slow-release technology that disperses retinol gradually overnight which helps maximize the benefits while minimizing irritation,”. “For the Starter Lotion specifically, we paired that technology with other skin-loving ingredients that comfort and restore your skin making it the smartest way to start retinol.”

The Olay Retinol24 Collection

Retinol24 Starter Night Repairing Lotion is powered by Olay’s Cell Vitality Science, a research platform designed to support skin cell energy, health and renewal. By addressing age-related declines in cell turnover and collagen production, the Retinol24 collection helps improve visible dullness, fine lines and uneven texture, according to the brand.

The customizable system is designed to meet consumers at different stages of their retinol journey.

Retinol24 Starter Night Repairing Lotion – A mild potency for first-time and sensitive skin users, targeting fine lines and texture.

Retinol24 Night Cream – A strong potency for more experienced users, targeting wrinkles, texture and dark spots.

Retinol24 MAX Night Repairing Cream – Olay’s strongest potency for advanced users, targeting deep wrinkles and hyperpigmentation.

The collection also includes the Renewing Exfoliant Cleanser, Wrinkle Correcting Treatment Serum and Wrinkle Filler Treatment for consumers looking to build a more complete routine.
Olay Retinol24 Starter Night Repairing Lotion is available nationwide at major retailers and on olay.com for $27.49.

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